Joined: 23 Sep 2008
Location: Antigua and Barbuda
|Posted: Mon Sep 29, 2008 5:40 pm Post subject: Wedding Flowers
|The Wedding Flowers
dictionary of flower names
Historian Katherine Jellison examines the 20th century birth, rise, and endurance of the traditional
by ANITA MARTIN
In 1840, Queen Victoria dressed in white and married Prince Albert, her “angel” of “such beautiful blue eyes,
The wedding shocked the fashion world, not to mention Victorian sensibilities, at a time when white wedding gowns
, mass communication, and war-scarred romanticism, was the so-called “traditional white wedding” born. By the late 1940s, the ivory-clad bride was synonymous with postwar domestic prosperity,
“The wedding ceremony is something that everyone is familiar with, either as participant or spectator, and yet, it’s something
The book, which comes out in March, explores the birth, rise, and unexpected endurance of the American princess bride fantasy in all its forms: from Cinderella to Princess Diana to Who Wants to Marry a Multimillionaire?
JOHNNY COMES MARCHING DOWN THE AISLE
The American public embraced the new wedding. Beyond what most pocketbooks could support, white gowns, multitiered cakes and gold rings had been popularized through film, radio, magazines, and advertising. The rise of mass-produced textiles and the advent in the 1930s of specialized “bridal services” allowed high-end department stores to market custom-fit gowns to privileged brides — and also assist with wedding flowers, bridesmaids’ dresses, bridal trousseaus, wedding photography, and honeymoon planning.
“People tend to invent traditions when they are worried about something,” Coontz says. “In the first three decades of the 20th century, we saw a very big sexual revolution — in some ways bigger than in the 1960s — and the divorce rate tripled. To alleviate anxiety about the future of (the marriage) institution, rituals were created based on myths about its past.”
Thus the ubiquitous white wedding, familiarized through advertising and other mass media, made its way into etiquette books and women’s magazines. In her 1937 etiquette guide, Emily Post counseled that it was “always proper for a bride to wear a white dress and veil,” but allowed that, given that costs of traditional gowns exceeded most budgets of the day, a bride could settle with a traveling dress instead.
Still, the effects of the Great Depression and World War II consumer shortages and rationing restrictions forced most brides to relinquish their white wedding dreams for more austere ceremonies.